Valuable Feedback for Your Business
Gathering Valuable Feedback and Market Insights, In today’s dynamic business landscape, staying ahead of the curve requires more than just a great product or service. It demands a deep understanding of…
Choosing the right platform for you business
Choosing the right platform for your business in today’s digital landscape. Selecting the right platforms is paramount for business success. Whether you’re looking to connect with customers, streamline operations, or…
Online Events
Fueling Your Business Growth Online events for your business. In today’s digitally driven world, online events have become a powerful tool for businesses of all sizes. Whether it’s webinars, virtual…
The Architect’s Toolkit: Choosing Your WordPress Page Builder
Choosing Your WordPress page builder Building a website on WordPress often feels like embarking on an architectural endeavor. You have the land (the hosting), the basic structure (WordPress itself), and…
Marketing in a Product-Led Growth (PLG) World
Product-Led Growth (PLG) has fundamentally changed how successful SaaS companies approach marketing. Instead of traditional marketing and sales-led approaches, PLG puts the product experience at the center of customer acquisition,…
Visibility online
Practical strategies to get seen online Visibility online in today’s digital landscape, being visible online is no longer a luxury – it’s a necessity for individuals and businesses alike. Whether…
Building Trust and Credibility on Your Website
Building trust and credibility on your website. In today’s digital age, establishing trust and credibility is paramount for any website aiming to succeed. With countless options available to users, making…
SEO How it works
Why it matters SEO: How it works. Search Engine Optimisation is one of the most powerful digital marketing tools available — but for many business owners, it still feels like…
Traffic Growth
How to Drive More Visitors to Your Website If you’re running a business online, website traffic is the lifeblood of your digital success. But it’s not just about getting more…
How to get your page liked
6 Smart Strategies to Grow Your Audience In today’s digital world, your business page is often the first impression people get of your brand. But getting likes (and turning those…
7 C’s of marketing
The 7 C’s Designed Just For You, The Customer! Ever wondered what goes into a great online experience with a brand? It’s not just about catchy ads – it’s about…
How Does an SSL Certificate Work
How does an SSL certificate work? Unlocking website security You’ve likely seen the padlock icon in your browser’s address bar and the “https://” prefix. These visual cues indicate a website…
Marketing Planning
Marketing Planning A step-by-step guide to success A well-structured marketing plan is essential for business success. It helps organizations define goals, reach their target audience, and optimize resources effectively. Whether…
Storytelling is the Heart of Modern Marketing
Storytelling is the Heart of Modern Marketing. In today’s digital age, storytelling has emerged as a powerful tool that can transform marketing strategies. It’s no longer enough for brands to…
Make Your Brand Stand Out
Make your brand stand out. In a competitive market, building a memorable brand is essential to attract and retain customers. A strong, standout brand sets you apart from competitors, communicates…
How to Create a Winning Marketing Strategy
How to create a winning marketing strategy 1. Define your marketing goals and objectives Explain the importance of setting clear, measurable goals Examples of common marketing goals: brand awareness, lead…
Building a New Website
Building a new website A step-by-step plan Building a new website Creating a new website can be an exciting but daunting task. Whether you’re building a site for a business, personal…
Unlocking local visibility for your website
Unlocking local visibility for your website, in a digital world brimming with online content, it’s essential to ensure that your website stands out locally. Capturing the attention of your nearby…
Meta description that works
A meta description that works Meta description that works. Creating effective meta descriptions for blog posts is essential for improving click-through rates from search engine results pages (SERPs), enhancing SEO,…
Is your web working to its max
Is your web working to its max? Ensuring your website is operating at its maximum potential is crucial for attracting and retaining customers, improving your brand’s online presence, and maximizing…
How to Google
How to effectively use Google for searches How to Google. Google is the world’s most popular search engine, and knowing how to use it effectively can save you time and…
Effective blogging
Effective blogging for marketing involves crafting compelling headlines that draw readers in and convey the value of the content. Here are some headline ideas for a blog focused on knowing…
Marketing spending is it working
Evaluating the effectiveness of marketing spending Marketing spending is it working?. Marketing spending is a critical component of any business strategy, yet determining its effectiveness can be a complex task.…
The Importance of Generating Traffic for Your Website
The Importance of Generating Traffic for Your Website. In the vast ocean of the internet, merely having a website is akin to setting sail without a compass. While your website…
How to market your company effectively
How to market your company and get more customers How to market your company effectively. Marketing your company effectively is a vital step in attracting and retaining customers. In today’s…
Targeting New Business
Defining your target market is the crucial first step in targeting new business. Determine the specific demographic or industry you want to focus on. Gain a deep understanding of their…
How Customers Find Websites
How customers find websites How Customers Find Websites. In today’s digital age, the internet has become a vast and expansive space teeming with countless websites offering a plethora of information…
Google ad spend grows by 20% q3 2016
Google ad spend grows by 20% q3 2016 Google ad spend grows by 20% q3 2016. In Q3 2016. Merkle saw advertiser spending growth for Google search ad spend slowing…
How do you get your website found locally
Your business is a major investment and an exciting time for you. You have invested in the kit, had the training and are now raring to go. So how…
Penguin 4.0 is here
Penguin 4.0 Google confirmed on the 23rd September that Penguin 4.0 has finally been released. The last edition of Penguin; Penguin 3 may have affected less than 1% of UK/US…
A simple guide to setting up an SEO friendly website
A simple guide to setting up an SEO-friendly website A simple guide to setting up an SEO-friendly website. Setting up an SEO-friendly website is not difficult, you just need to…
Why SEO needs PPC
Why SEO needs PPC Why SEO needs PPC. For many years agencies have been offering either PPC (Pay Per Click) or SEO (Search Engine Optimisation) but seldom the two are…
Effective email marketing Design
What is effective email marketing design Effective email marketing design is the practice of developing emails in a way that they are user-friendly regardless of which device is used to access them.…
Developing the right segmentation strategy
Developing the right segmentation strategy Developing the right segmentation strategy and marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it…
Gaining better insights through segmentation
Let’s talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets. Gaining better insights through segmentation might sound simple but almost…
Setting up email CRM
Customer relationship management (CRM) is making a comeback. Previously synonymous with expensive systems and costly direct mail, today’s CRM is targeting a new breed of shopper, as the retail world…
Developing an email list strategy
69% of marketers understand the need to increase email list quality This guide will discuss the development of an email list strategy and how it will deliver improved ROI to…
Advertising that generates sales
Power up your website visits with cost-effective Pay Per Click advertising for local and global search
More customers visiting your website
Ensuring that your website is found by your customers relies on it first being found by Google. We have all the skills to make this happen.
Ensuring that your customers keep coming back
Encourage repeat business through talking regularly to your customers using email
A website that works for you
A website that works for you makes you money and keeps your customers informed. Many small businesses have a friend or relative who can put a quick website together. But…
How to Market Your Company
Maximizing Your Marketing Efforts for a Healthy ROI In today’s competitive business landscape, merely spending on marketing isn’t enough; you need to ensure that every dollar you invest is working…