About Plan A Marketing: Data-Driven Marketing, Done by a Real Person

Hi, I’m Nick Flewitt, and I founded Plan A Marketing. I’ve spent my career immersed in the world of data, turning it into practical marketing decisions — right here from Mirfield, West Yorkshire, working with businesses across Leeds, Huddersfield, Wakefield, Halifax, Bradford, Kirklees and Dewsbury.

My approach is built on a simple belief: a genuine, analytical understanding of your customer data is the biggest competitive advantage a business can have. That belief has shaped my entire career, and it’s still what drives Plan A Marketing today.

My Story: From Client-Side to Consultant

My career started on the client side, which meant living with the real pressures businesses actually face — hitting targets, understanding customers, and making a marketing budget work hard. That gave me a lasting respect for what it’s like to sit in a business owner’s or marketing director’s chair.

From there, I moved to one of the country’s largest marketing agencies, working across a huge range of sectors and applying sophisticated data strategies to complex problems for very different clients. It sharpened my thinking and exposed me to techniques most local businesses never get access to.

I set up Plan A Marketing to bring those two worlds together: the practical, results-driven focus I built client-side, combined with the strategic depth I learned at a large agency — delivered directly, by me, with none of the layers or account-handler hand-offs you get elsewhere. I’m proud of my roots in Mirfield, and I bring the same hands-on approach to local businesses and national brands alike.

My Philosophy: Precision, Partnership, Progress

I’ve watched the marketing world reinvent itself again and again — the rise of e-commerce, the explosion of big data, and now AI. Through all of it, my approach has stayed built on the same four principles:

  • Precision Through Data: Every strategy I build is grounded in real data analysis. I don’t guess — I measure, test, and keep optimising.
  • True Partnership: I work as an extension of your team, not an outside supplier. Your goals become my goals.
  • Continuous Progress: The landscape never stands still, and neither do I — I test, learn, and bring new tools like AI into your strategy the moment they’re proven to help, not just because they’re new.
  • Demonstrable Success: If I can’t measure it, I won’t recommend it. Everything I do is judged by the impact it has on your bottom line.

See It for Yourself: The £699 Marketing Audit

The easiest way to find out what working with me looks like is the £699 fixed-price marketing audit. I’ll personally go through your website, Google Business Profile, any PPC you’re running, and anything else in your marketing mix, and hand you a plain-English report on what’s working, what isn’t, and what to fix first — no jargon, no automated tool, no call centre. You deal with me, directly, throughout.

Most audit clients go on to a £1,000/month retainer once they’ve seen the difference firsthand — but there’s no pressure either way. The audit stands on its own as a clear, honest picture of where your marketing stands today.

Ready to Build Your Data-Driven Future?

With a career built entirely on hands-on, results-focused marketing, I’m well placed to help your business cut through the complexity of modern marketing. Let’s work together to turn your data into your most valuable asset.

Lets chat