What is effective email marketing design Effective email marketing design is the practice of developing emails in a way that they are user-friendly regardless of which device is used to access them.…
Developing the right segmentation strategy Developing the right segmentation strategy and marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it…
In short: keyword segmentation means tagging every search term you track with business labels, such as product line, customer type and buying intent, so you can report on what matters…
Customer relationship management (CRM) is making a comeback. Previously synonymous with expensive systems and costly direct mail, today’s CRM is targeting a new breed of shopper, as the retail world…
69% of marketers understand the need to increase email list quality This guide will discuss the development of an email list strategy and how it will deliver improved ROI to…
A website that works for you makes you money and keeps your customers informed. Many small businesses have a friend or relative who can put a quick website together. But…
Maximizing Your Marketing Efforts for a Healthy ROI In today’s competitive business landscape, merely spending on marketing isn’t enough; you need to ensure that every dollar you invest is working…