About Plan A Marketing: My Three-Decade Journey in Data-Driven Excellence

Hi, I’m Nick Flewitt, and I founded Plan A Marketing. For over 30 years, I’ve been immersed in the world of data, transforming it into powerful marketing intelligence right here from Mirfield, West Yorkshire.

My journey began with a simple but profound belief: that a deep, analytical understanding of customer data is the ultimate competitive advantage. That belief has guided every step of my career, and it remains the driving force behind Plan A Marketing today.

My Story: From Client-Side to Consultant

My career started on the client side, giving me firsthand experience of the real-world challenges businesses face every day. I lived and breathed the pressures of achieving targets, understanding customers, and making marketing budgets work hard. This foundational experience instilled in me a deep empathy for business owners and marketing directors.

From there, I moved to one of the country’s largest marketing agencies. This was an incredible opportunity to scale my understanding, work across a vast array of sectors, and apply sophisticated data strategies to complex problems for diverse clients. It broadened my perspective immensely, exposing me to cutting-edge techniques and high-volume data environments.

Then, 14 years ago, I took the leap and set up Plan A Marketing as a consultant. My goal was to combine the practical, results-driven focus I gained client-side with the strategic depth and analytical rigor perfected at a large agency. It allowed me to offer tailored, impactful solutions directly to businesses who truly needed an experienced, hands-on partner. I’m proud of my roots in Mirfield, West Yorkshire, serving both local businesses and national brands with the same dedication and strategic insight.

My Philosophy: Precision, Partnership, Progress

Over these three decades, I’ve seen the marketing world transform countless times. From the rise of e-commerce to the explosion of big data and now the incredible potential of AI, I’ve continuously evolved. Through every shift, my core mission has remained constant, built on these principles:

  • Precision Through Data: Every strategy I develop is meticulously rooted in robust data analysis. I don’t guess; I measure, test, and relentlessly optimize.
  • True Partnership: I view myself as an integral extension of your team. Your goals become my goals, and I work collaboratively with you every step of the way.
  • Continuous Progress: The marketing landscape never stands still, and neither do I. My commitment to ‘test and learn’ and embracing advanced technologies like AI ensures your strategies are always evolving and improving.
  • Demonstrable Success: If I can’t measure it, I won’t recommend it. My focus is squarely on delivering clear, quantifiable impacts that directly influence your bottom line.

Ready to Build Your Data-Driven Future?

With over 30 years of firsthand experience across the marketing spectrum, I’m uniquely positioned to help your business navigate the complexities of modern marketing. Let’s work together to transform your data into your most powerful asset.

Lets chat